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“Begin with the end in mind.”
That’s Habit #2 of Stephen Covey’s renowned book, The 7 Habits of Highly Successful People.
It’s also highly sound advice for those who are deciding whether or not to pursue a master’s degree in marketing and communications.
Think about it. You have to know where you are going in order to get there.
So, where do you want to be after investing time and money into your master’s degree?
Unless you have that answer (“the end”) how can you possibly know whether marketing communications as a major is right for you?
Here is a thought-starter to help you begin: Do any of these sound like you? If so, then perhaps a master’s in marketing and communication (MMC) is right for you.
Whether you’re a career marketer, an entrepreneur, a human resources specialist, or even a lawyer, a master’s in marketing and communications can teach you how to think innovatively and strategically about the many marketing situations you encounter every day.
If there’s one thing to know about marketing as a whole, it’s that the industry has evolved dramatically---and it will continue to do so.
“We live in a society now where there are three distinct things going on with regard to marketing,” says JoAnna Williamson, PhD, JD, Program Chair for Franklin University’s M.S. in Marketing & Communication Program.
“First,” she says, “career professionals are working longer and if they’re in marketing, they’re in a career that changes. That means they must keep their marketing skills up. Second, nowadays pretty much everyone needs to understand marketing to some degree. For example, if I have a law degree I still need to get clients, or if I’m a CPA with tax work I still have to understand how to get my message out. Marketing does that. Third, there are so many new jobs involving specialty marketing areas that it becomes imperative for some to undergo a total career change.”
Contemporary marketing requires an understanding of such things as consumer behavior and new technologies; but it also requires knowing how to integrate new tools and techniques in such a way as to establish a unique and ownable brand position---something both professional marketers and even non-marketers must do.
For these reasons, a master’s in marketing and communications should equip you to:
Beyond strategy, marketing and communications also involves understanding new concepts. Sure, time-tested theories have their place, but that doesn’t negate the need to understand and embrace emerging trends---regardless of whether or not marketing is your full-time vocation.
The right degree program will introduce you important new marketing concepts, such as:
Of course we’ve said that not everyone who enrolls in a master’s in marketing and communications program is a career marketer.
Another, equally compelling group of people can benefit from earning a marketing masters, including career professionals like sales managers and HR managers.
While you may be a professional who doesn’t “do” marketing as a career, there’s no question that the marketing function significantly impacts how you find and secure your clients or candidates.
A masters in communications program can help give you the in-depth understanding you need of both the business paradigm and the marketing mix.
From leadership and management, to marketing strategy, to brand management, to market research and analytics, to new media, to creative production, a master’s degree can help you increase marketing efficiency and effectiveness.
Knowing how to reach a target audience and wield influence is everything in this marketing-charged era. Which is why when it comes to tomorrow’s innovations, today’s marketing and communication leaders must help lead the charge.
Demand for qualified, well-prepared marketers is growing:
Career opportunities and job titles are continuing to evolve, too, with M.S. grads landing these and other high-level marketing positions:
As you can tell, this is an exciting and changing time for an exciting and changing field. It requires leaders who can keep up and lead the way.
So, should you get your masters in marketing and communications? Only you can decide for sure. But we can tell you that a program like Franklin’s dual-disciplined master’s degree is just one of a few in the nation that integrates both disciplines to help you step into a leadership role or step up your marketing game.
Ready to stand out with a master’s degree in Marketing & Communication?
Take the next step and get more information now!